All About Simone Legno

[tokidoki]

All About Simone Legno



30 year-old Simone Legno is the creator behind the brand Tokidoki. Highly recognized for the latest LeSportSac designs (the Luna Series), Tokidoki is a happy world that is delightful, charming, whimsical, and pure, with a sophisticated sexy edge. It transmits a positive feeling through everyday simple objects.

Good design runs in the family
Born and raised in Rome, with a mother who is a classical art painter, Simone has always loved to draw. As a kid he carried boxes of broken and chewed up colored pencils with him wherever he went. Simone’s fascination with Japanese culture started at an early age. He and his older brother grew up in the 80’s when Italy was bombarded with Japanimation cartoons and comics. Simone is deeply intrigued by everything about Japan, from the beauty of their tradition, to the super pop flashy aspects of the super modern cities, and most of all, it’s people.

“ I love their kindness, politeness, and seriousness. Yet they can be very funny, playful and extremely creative,” says Simone.